As the discount retailer continues to expand, it turns its attention to learning more about how its customers shop.
Discount retailer Giant Tiger is launching its first loyalty program across Ontario as it continues with an expansion plan.
Called GT VIP, the program is available through Giant Tiger’s mobile app, giving users the ability to load deals on a weekly basis. The deals offer discounts on groceries, fashion and home products, and are automatically applied when a barcode is scanned at checkout in its 177 locations in Ontario. Those discounts are applied on top of those already available through Giant Tiger’s weekly flyer, which can also be accessed through the app along with online shopping capabilities.
The app also gives members the ability to participate in exclusive contests and access perks through partners. During the pilot phase of the program in Ottawa, for example, members received a discount on tickets for the Ottawa Fury professional soccer team and Ottawa 67s junior hockey team.
The program was first piloted at 23 Giant Tiger locations in Ottawa in April. The retailer plans to begin rolling out the program to all of its Canadian stores – which currently number 257 – in early 2020.