Galaxy Universal is making a run for it.

The firm on Friday agreed to acquire Sequential’s active brands—including And1, Avia, Gaiam, and SPRI—for nearly $330 million.

  • Sequential filed for Chapter 11 bankruptcy protection in August, citing “significant debt on its corporate balance sheet.”
  • The deal should close in mid-November, but is subject to approval.

The move builds on Galaxy’s existing portfolio of athletic, work, and outdoor products. Earlier this year, Galaxy bought up Apex Global Brands—which brought Hi-Tec, Magnum, and Tony Hawk, among other brands, under its umbrella.

“In this everchanging marketplace, we are strategically positioned to deliver on the customers’ constantly evolving expectations,” Eddie Esses, Galaxy’s CEO, said in a statement.

  • The company already sells athletic and footwear in 40,000+ stores.

Zoom out: The M&A market for activewear has been heating up. In August, Adidas struck a deal to sell Reebok to Authentic Brands Group for a cool $2.5 billion. That same month, Wolverine World Wide Inc. and Levi Strauss & Co. moved on deals to acquire Sweaty Betty and Beyond Yoga, respectively.

Source: Morning Brew