‘The Worst Kept Secret’ unintentionally unveiled in tandem with one of basketball’s biggest nights

This year, Foot Locker is launching the “12 Days of Greatness,” a unique basketball-inspired holiday collection celebrating universal love of the game. To bring 12 Days of Greatness to life, Foot Locker has teamed up with some of the best streetwear designers in and around basketball culture.

Collaborating with some of the biggest names in streetwear, sneaker and basketball culture – including Waraire Boswell, Don C, Melody Ehsani, Montrezl Harrell, Kyle KuzmaSami Miro, PJ Tucker and Rhuigi Villaseñor – presents a unique set of challenges, as their products and collaborations are highly coveted. “The Worst Kept Secret,” directed by Director X, illustrates the great lengths the designers went through to keep 12 Days of Greatness a covert project.

Each capsule collection will drop on one of 12 Days between Nov. 20 and Dec. 26. Featured designers include:

Rhude x Starter

Melody Ehsani

Just Don

Chinatown Market

PJ Tucker x Joe Perez

Waraire Boswell

And 1 x Jeff Cole

Sami Miro

Starter x Ty Mopkins

BE@RBRICK

Andrea Bergart

Vainglory

Jeff Staple

Perico Limited

Trophy Hunting

Distortedd

Kool Kiy

Live Life Nice

LA Originals

Viva La Bonita

SlauCienega

Montrezl Harrell x Reebok

Kyle Kuzma x Rhude x PUMA

Kid Cudi x adidas

adidas Originals x Chelsea Gray, Nneka Ogwumike and Candace Parker

In addition to Foot Locker’s exclusive apparel and accessories, 12 Days of Greatness will also feature a curated assortment of the season’s hottest footwear releases from Nike, Jordan, adidas, PUMA, Reebok, New Balance and more. Visit Foot Locker’s Release Calendar for drop dates and release procedures, and regularly check www.footlocker.com/12daysofgreatness, as more secret details and specifics of the 12 Days will be revealed soon.

“This year we’ve re-imagined our holiday shopping experience to not only release the hottest footwear but offer our community unique apparel and accessories that speak to their interests in all things basketball and sneaker culture,” said Richard McLeod, Vice President of Marketing for Foot Locker, North America. “12 Days of Greatness is an opportunity for us to celebrate our collective love of basketball and the culture that surrounds the game.”

 

Source: Footlocker