October 18, 2017 – Vancouver, BC – DUER, the fashion-meets-function apparel brand based in Vancouver, is pleased to announce the launch of its first ever shirt collection. The line offers the brand’s best-selling take on performance-infused streetwear for bottoms, and brings it to three shirt silhouettes in multiple colors for men and women. The shirts are now funding on Kickstarter.
“We built this company to solve problems,” explains Gary Lenett, DUER’s Founder. “Technical clothing couldn’t be dressed up. Fashionable clothing lacked the performance features and comfort of technical clothing. DUER combines both, and I’m thrilled that we’ve been able to adapt the same formula to solving problems with shirts as we previously did for jeans and other pants.”
DUER was founded in 2013, and first became known for its Performance Denim. The collection of jeans offered 5x the stretch with 30% more durability and lightness than traditional denim, and after successfully funding on Kickstarter has gone on to be carried by retailers around North America, including REI. The second collection was founded on combining the comfort of sweat pants with the appearance of office wear, with the No Sweat line. The most recent innovation in bottoms was launched in spring 2016 with the Live Lite collection, the best pants for hot weather, which raised nearly $300,000 USD.
In the past four years, DUER has expanded and now offers dozens of bottoms options for men and women. Their headquarters in Vancouver, now houses 30 employees and DUER is sold in over 160 retailers in 150 cities across North America, with doors set to open in Europe in spring.
“Our customers told us they loved our pants,” elaborates Lenett. “But we were missing half the equation. Our jeans enabled people to get dressed in the morning, bike to the office, have a big presentation, and then go for a hike afterwards to unwind – but they were still required to change shirts for every stage of their day. This new offering solves that.”
The Best Do Anything/Wear Anywhere Performance Shirts
Check out the new launch here as they expand their line.
For more information on DUER go to shopduer.com