A location in downtown Montreal at the Eaton Centre will open in September, followed by a location in Ste-Foy (Quebec City) in the fall. The Ottawa store will be located at 1021 boulevard Saint-Laurent.
Decathlon stores are highly experiential and feature aisles to test bikes and skateboards, a climbing wall, badminton court, basketball court, putting green, a gym, and even a pool of water to test fishing rods and lures, as well as a mini-pool to try out paddle boards.
Decathlon designs, manufactures and distributes a wide range of sports-related equipment and accessories, with over 20 in-house ‘passion brands’ dedicated to different sports, each with its own design team. The company also utilizes customer feedback as part of its research and development and each year, Decathlon’s ‘SportsLab’ creates more than 2,800 new products.
Founded in France in 1976, Decathlon Group is the world’s largest sporting good retailer with nearly 1,500 stores in 39 countries (about 300 stores are in France). It employs more than 80,000 people and boasts annual revenue in excess of C$15 billion.
Source: Retail Insider