TORONTO, August 13, 2019 – DAZN Media North America, the streaming platform’s sales and partnerships division, announced a new deal with adidas Canada to bring the brand’s ‘Hardwired Pack’ advertising content to DAZN’s OTT, social and dot com assets. The partnership signifies a series of firsts for both companies, as it will mark the first brand to run ads on the DAZN platform in Canada and the first time that adidas has advertised on an OTT streaming platform in North America.

“Our partnership with adidas marks an important moment in the growth of the DAZN platform in North America,” said Joseph Markowski, DAZN EVP, North America. “We have invested deeply in order to capture the exclusive rights to the world’s best soccer leagues and so we’re thrilled to partner with a brand devoted to international soccer like adidas.”

Earlier this year, DAZN acquired the exclusive rights to all Premier League action in Canada, in a deal that launches with the 2019-20 season on August 9. The adidas ad integration will be present across Premier League live content on DAZN, in addition to its social channels and the DAZN-owned Sporting News website.

Angela Blyth, Director of Marketing at adidas Canada said: “As a company with a long international soccer heritage, we are thrilled to work with DAZN Media North America. Given their recent acquisitions with European soccer leagues, we see this opportunity as the perfect way to launch our latest soccer campaign, Hardwired, and to reach passionate soccer fans in Canada.”

DAZN’s acquisition of the exclusive rights to the Premier League, the most notable soccer league in the world, signals the dawn of a new age for European soccer fans in Canada. With a DAZN subscription, Canadian fans will have a season pass to watch a rich roster of European soccer, including UEFA Champions League, UEFA Europa League, Serie A TIM, LaLiga Santander and Ligue 1 Conforama.

Fans can get unlimited access to European soccer, MLS, NFL, MLB and more with DAZN for $20/month after a one-month free trial or $150/year CAD here: https://watch.dazn.com/en-CA/sports/

Globally, DAZN is a live and on-demand sports streaming service created by fans, for fans, that is leading the charge to provide access to sports anytime, anywhere. DAZN guarantees no long-term contract, no bundles, just one affordable price for access to all the service’s sports on connected devices including smart TVs, smartphones, tablets, games consoles and PCs. DAZN launched in Canada in July 2017 with a host of sporting rights and is currently also available in the U.S., Italy, Germany, Switzerland, Austria and Japan. DAZN remains the only place for Canadians to watch every single live NFL game, and is the exclusive home of RedZone. DAZN has also become the new home of Premier League, UEFA Champions League and Europa League and offers MLS Live, MLB Network, Six Nations Rugby, boxing, MMA, cricket, and much more live and on-demand. In Canada, DAZN costs $20 per month after a one-month free trial or $150 for an annual subscription.


adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the leading sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.

adidas Soccer recently launched the Hardwired pack, a striking color refresh for each of the four adidas boot silos – COPA, PREDATOR, X and NEMEZIZ. As soccer returns, Hardwired will be on the feet of the world’s best players, including Paul Pogba , Paulo Dybala , Mohamed Salah and Leo Messi .

The Hardwired boot pack sees adidas’ PREDATOR, COPA, X and NEMEZIZ silos given an updated look of bright solar green, aqua blue and magenta. The ‘Hardwired Pack’ is available in stores and at http://www.adidas.ca/en/hardwired.


2019-08-13T15:59:42-04:00 August 13th, 2019|