Dakine Has New Apparel Licensee Across Broad Range of Products

Dakine has a new licensing partner for all apparel, including sport performance, lifestyle, outerwear and swim.

New Dakine Owner Marquee Brands signed the deal with Hong Kong-based Global Brands Group (GBG), which is a spinoff of sourcing giant Li & Fung.

GBG’s Sports & Lifestyle division, based in Boulder, Colorado, will focus on apparel for the action sports consumer, joining Spyder under that division’s umbrella.

In addition to Spyder, other brands in the Global Brands Group licensing portfolio include All Saints, Juicy, Calvin Klein, Kenneth Cole and Frye.


We have heard good things recently about how Dakine Outerwear has been performing. A Marquee executive stressed in a statement that Dakine will continue to focus on technical apparel and outerwear.

“GBG not only shares our commitment to product performance across all categories, but also brings global strategic partnerships with Gore-Tex and PrimaLoft” said Pamela Levine, SVP of Brand Management. “We are excited to build on our foundation from the water to the mountains and the lifestyle in between.”

Marquee acquired Dakine at the end of 2018 from Altamont Capital Partners. At the time of acquisition, Marquee announced that it had entered into a long-term license agreement with JR286, which acquired the operating assets of Dakine and became Marquee Brands’ long-term operating partner for the brand. JR286 focuses on Dakine’s core accessories categories.

About Dakine

Founded in Hawaii in 1979 and located at the base of Mt. Hood in Hood River, Oregon, Dakine creates the most trusted packs and bags, accessories, apparel, and outerwear for people who love to surf, snowboard, skateboard, mountain bike, ski, windsurf, kiteboard and travel.

Learn more at www.dakine.com.

About Marquee Brands

Marquee Brands is a leading global brand owner and marketer. Owned by investor funds managed by Neuberger Berman, one of the world’s leading employee-owned investment managers, Marquee Brands targets high quality brands with strong consumer awareness and long-term growth potential. Marquee Brands seeks to identify brands in various consumer product segments with the goal of expanding their reach across retail channel, geography and product category while preserving the brand heritage and enhancing the ultimate consumer experience. Through its global team of professionals and partners, Marquee Brands monitors trends and markets in order to grow and manage brands in partnership with retailers, licensees and manufacturers through engaging, impactful strategic planning, marketing, and e-commerce. www.marqueebrands.com

About Global Brands Group Holding Limited

Global Brands Group Holding Limited (SEHK Stock Code: 787, the “Group”) is one of the world’s leading branded apparel, footwear and brand management companies. The Group designs, develops, markets and sells products under a diverse array of owned and licensed brands and a wide range of product categories. Global Brands’ innovative design capabilities, strong brand management focus and strategic vision enable it to create new opportunities, product categories and market expansion for brands on a global scale. In addition, the Group is the global leader in the brand management business through its joint venture, CAA-GBG. For more information, please visit the corporate website: www.globalbrandsgroup.com.

Source: Shop eat Surf
2019-07-09T14:23:23-04:00 July 9th, 2019|