Hood River, OR (January 9, 2019) – Dakine Equipment, LLC – a division of JR286, Inc., in partnership with Marquee Brands – announced today the appointment of David Orr as Global General Manager. A veteran in the outdoor and sporting goods industries, Orr will be responsible for leading all aspects of Product Creation, Sales and Operations for Dakine.
Jonathan Hirshberg, Founder, President and CEO of JR286, Inc. states, “I am thrilled to announce David Orr as the Global General Manager of Dakine Equipment. His deep and passionate understanding of brands and distribution is the perfect choice to help us execute the mission of making sure we deliver the best products in the world to service the outdoor enthusiast through the incredible core distribution channels the Dakine team has developed over the years. I look forward to supporting David as he puts his talents and expertise to work behind this amazing team and brand that we are fortunate to begin working with.”
Orr commented, “I’m honored to be part of such a distinct, global specialty brand with 40 years of unique history and product innovation. I am looking forward to helping unleash the passion, people and promise of Dakine! I look forward to getting started with our great teams in Hood River and Annecy, France, and our specialty retail partners around the globe.” He added, “I am also excited to tap into the global operational platform that JR286 has built to maximize the opportunities that lie ahead.”
Serving in global leadership roles at industry-leading brands including Keen, Timberland, Reyn Spooner and adidas for the last 30 years, Orr mostly recently founded Strategic Sales Solutions LLC; a consulting company to brands and organizations that helps successfully position themselves based on their vision, mission and core competencies. In his new role at Dakine, Orr will be based out of the Hood River office, reporting directly to Jonathan Hirshberg at JR286, Inc.
About Dakine Equipment, LLC
Founded on Maui’s North Shore in 1979 and headquartered in Hood River, Oregon, Dakine is an outdoor sports and lifestyle brand offering snow, surf and biking bags, backpacks, gear and accessories to outdoor enthusiasts. The brand got its start when it created an innovative new surf leash that became a breakout success among Hawaii’s surf scene. Since then, Dakine has continued to deliver innovative, high quality equipment and accessories built to perform in the harshest conditions and accompany the most fearless athletes. Dakine Equipment, LLC, is as a result of Marquee Brands acquiring the Dakine brand and all related intellectual property and entering into a long-term license agreement with JR286, Inc., becoming Marquee Brands’ long-term operating partner for the brand. www.dakine.com