New partner-retailer opportunities

Montreal, July 2021 – Cycling Avenue, the biggest Canadian online retailer of refurbished bicycles, is rapidly expanding its service and offer across North America. Following one of the strongest season ever for cycling sports, the company is ready to meet the strong growth of demand through its e-commerce platform dedicated to cyclists at all skill levels:

Since its launch in summer 2019, Cycling Avenue has experienced remarkable growth across Canada and has recently entered the US market. The company offers hundreds of refurbished bicycles of all types, particularly road and triathlon bikes, mountain bikes, hybrid models and electric bicycles. Most bicycles are obtained through trade-ins at local bicycle shops.

As Cycling Avenue expands further, it is looking to add new local bicycle and sports retailers to its network of partners. Brick & mortar retailers, have a unique opportunity to join this rapidly growing segment of the market. “By participating in the trade-in cycle, retailers encourage the circular economy, enable more users to join the sport of cycling and promote cycling within their community” mentions Alain Bovet, general manager of Cycling Avenue.

As partners of Cycling Avenue, retailers gain access to The Cycling Book, the most complete catalog of bicycle values dating back more than 10 years. Within a few minutes, retailers can offer a competitive trade-in value to a walk-in customer shopping for a new bike in their store. Customers can trade-in their used bike and purchase a new bike within a single visit, a single transaction.

“Retailers often don’t want to deal with the hassle of trade-ins. That’s where we come in. We let dealers focus on their customers, while we focus on the used bike. It’s a turn-key solution” adds Mr. Bovet. “We offer competitive pricing, and simple logistics. With operations from coast to coast, we are able to support retailers, big and small, 7 days a week. It’s a no brainer for shops!”

Leader in the refurbished sports equipment market

Cycling Avenue’s success grows on the recognized expertise of Golf Avenue, the world leader in online sales of refurbished golf products with nearly 1 million customers worldwide. Already well positioned on the North American market since 2008, Golf Avenue recently consolidated its position as a world leader in its segment due to the acquisition of the biggest European player, Golfbidder, in 2019.

“Our ability to develop one of the leading e-commerce platforms in the circular economy is a major competitive advantage, on which we intend to build to continue our expansion. This has the capacity to manage millions of reconditioned articles – from product purchasing to evaluation and reconditioning to resale – while integrating an impressive supply chain in real time,” says Pierre-Luc Laparé, President and co-founder of Cycling Avenue and Golf Avenue.

About Cycling Avenue

Launched in summer 2019, Cycling Avenue is the leading online retailer of refurbished bicycles in Canada and #1 trade-in partner for retailers in Canada. The company is on the way to tripling its sales, with a record of more than 2,000 transactions projected in 2021. Cycling Avenue offers hundreds of refurbished bicycles of all types, particularly road and triathlon bikes, mountain bikes, hybrid models and electric bicycles, to cyclists looking for a guarantee of the best quality/price ratio.

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