Perhaps this pandemic will help shape how we address another often invisible and far more existential threat. What we’ve all experienced these past few months has been a global movement of action takers and impact makers dedicated to working together for a common cause.
Confronting global warming requires not only a cultural shift, but a paradigm shift. To make such a transition it’s essential that we have a community backing us. Wonderful last week in observance of Earth Day 2020 to see many announcements from our industry to this cause. It reminds us of what’s at stake in our fight for the planet, and the dawn of a new digital sporting goods industry.
We all need to work together to make change in the way we produce, consume, and recycle so that our current state will not become the new normal.
Have a great week,