Vancouver-based footwear company Casca has launched its proprietary 3D technology, unlocking personalized fit for consumers, thanks to a $3.5 million investment led by Khosla Ventures and joined by Tobias Lutke, founder of Shopify
Parker said Casca aims to redefine the everyday shoe through timeless design and purposeful material and manufacturing innovation. Casca’s holistic approach to design incorporates advanced technology, high-performing premium materials, and the pursuit of zero waste initiatives to create the perfect everyday shoe.
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“We originally started Casca along with this movement of athleisure and the way that people were wearing all-day clothes sort of shifting. We found that people were really wearing three specific types of shoes. You have the kind of like high-performance running shoes that were being worn every day. And then you have people who were wearing Converse and Vans and sort of everyday shoes but they didn’t provide any sense of support for high performance. And the third group was the premium classics. Well-designed shoes,” said Parker.
Parker said the store’s sleek interior invites guests to try on Casca’s signature sneakers and experience the entire FootB3DTM process from start to finish, with the brand’s operating 3D printers on display.
The company’s debut model, Avro, features a custom FootB3DTM printed insole and proprietary support system to deliver a precise fit and advanced comfort. Avro is available in two climate-oriented options; Avro crafted from waterproof leather and Avro Knit, constructed with a highly-breathable, seamless knit upper. Both models feature Casca’s patented orthotic system, Lift OS, designed to secure the foot and provide support in all the right places.