Canada Goose will open its ninth standalone Canadian store at Ottawa’s CF Rideau Centre this month. Last week, a unit also opened at CF Toronto Eaton Centre in Toronto. The brand continues to expand its base of corporate stores while at the same time reducing its wholesale accounts to increase profitability.

Canada Goose Is Coming To Ottawa This Summer & The Store Will Have A ‘Cold Room’

The CF Rideau Centre store in Ottawa will span about 4,100 square feet feature the full line of outerwear and fashion for men, women, and children, and will also feature a ‘cold room’ where visitors can test out jackets in a sub-zero environment.

The Canadian market now with nine Canada Goose stores still does not have standalone stores in Winnipeg and Quebec City, both with cold winters. Since the brand began opening stores, Canada Goose has reduced the number of multi-brand retailers that carry the line including La Maison, SAIL, Sports Experts, Atmosphere amongst others. The growing trend among brands is to sell directly to consumers by operating their own stores and e-commerce sites. At the same time Canada Goose has partnered with some multi-brand retailers such as Harry Rosen which opened a branded shop-in-store concept at its Bloor Street flagship in Toronto and a women’s Canada Goose boutique space will also soon be unveiled at Holt Renfrew Ogilvy in Montreal.