Brand commits to use of recycled and organic materials and sustainable packaging

TORONTO, ON (April 15, 2021) – Today, Canada Goose published its 2020 Sustainability Report, which highlights the progress made towards its 2025 sustainability goals, sets new ambitious commitments and reaffirms its purpose to keep the planet cold and the people on it warm by strengthening its sustainability commitments and working with communities towards a brighter future for generations to come.

“This year’s Sustainability Report builds upon the hard work we started in 2019 and takes it even further,” said Gavin Thompson, Vice President of Corporate Citizenship, Canada Goose. “I’ve been incredibly inspired by our employees’ from around the world and their commitment to sustainability and the significant progress we’ve made towards our aggressive goals that address social, economic, and environmental challenges.”

In addition to the goals set forth in Canada Goose’s 2019 Sustainability Report, the company has identified new areas in which its business can make a more tangible impact. The 2020 Sustainability Report introduces two new commitments:

  • Canada Goose commits to transitioning 90 per cent of its materials to Preferred Fibres and Materials (PFMs) by 2025: PFMs, such as recycled and organic fibres, are defined as sustainable alternatives to conventional materials. This commitment ensures Canada Goose will aggressively incorporate more environmentally responsible materials in its outerwear, apparel and accessories.
  • Canada Goose commits to sustainable solutions in 100 per cent of its packaging by 2025: Sustainable solutions include recycled content and recyclability in packaging used across its manufacturing, direct-to-consumer and marketing operations.

In January, Canada Goose debuted its most sustainable parka to date, the Standard Expedition Parka, which will help set the standard for the future of outerwear. The Standard’s design generates 30 per cent less carbon and requires 65 per cent less water during production compared to the in-line Expedition Parka.

“At Canada Goose, our approach to design is always focused on quality, durability and functionality, while never sacrificing on performance,” said Niamh McManus, Design Director, Canada Goose. “We design for generations, not seasons, and our new product-focused sustainable commitments further reinforce that approach.”

To launch the 2020 Sustainability Report, Canada Goose partnered with world-renowned science educator, Bill Nye. A leading voice in the science community and an environmental advocate, Nye participated in a roundtable event discussing Canada Goose’s bold environmental goals and plans to achieve them.

“Climate change is real. We must act now,” said Bill Nye, Advisor to Canada Goose. “I am proud to partner with Canada Goose. They are working to keep the planet cold and the people on it warm. Working together, I believe we can bring attention to the need to manufacture products sustainably and responsibly. It’s an opportunity for corporate leadership that consumers will recognize and embrace.”

Since releasing its inaugural Sustainability Report in April 2020, Canada Goose accomplished several initial goals outlined in its Sustainable Impact Strategy. The brand has achieved ­­carbon neutrality for company operations (Scope 1 and 2 emissions), reaffirming its strategic approach to achieving net zero emissions by 2025; joined the bluesign® raw materials standard as an official SYSTEM Partner, created the Reclaimed Fur Standard as part of its goal to end the purchasing of new fur by 2022 and remains on track to become Responsible Down Standard (RDS) certified by the end of 2021.

Today’s announcement builds upon Canada Goose‘s purpose platform, HUMANATURE, which unites its sustainability and values-based initiatives.

To read the full report, visit:


Canada Goose commits to recycled and organic materials, sustainable packaging by 2025