Vancouver, Canada (July 10, 2019) – BN3TH is pleased to announce local fashion industry veteran, Darren Hawrish has joined BN3TH as CEO. Hawrish brings with him over 25 years of experience in branded casual fashion through brand ownership, licensing, distribution and retail. He was most recently responsible for scaling Native Shoes to a globally recognized brand sold worldwide, where he remains a significant shareholder and director in that business. Prior to Native Shoes he owned and lead the Saxx underwear brand, pioneering the men’s engineered underwear market.
In his new role with BN3TH, Hawrish will guide the company’s global operations and growth strategy. “We are thrilled to have Darren on our team”, said Dez Price, Chief Creative Officer and Co-Founder of BN3TH. “He was and still is a huge influence in my life, he mentored me when I first got into the industry and we accomplished a lot of amazing things when working together for over nine years, so it only made sense that when the opportunity presented itself that we would work together again, he brings a wealth of experience which will prove crucial for our planned expansion.”
“I’m very excited about this opportunity to join BN3TH at this stage of the brands lifecycle and at the infancy of a global men’sunderwearmarket shift”, saidDarren.”Men are justbeginningtodiscover a much more comfortable alternative to traditional underwear designs and BN3TH hasby far the best comfort innovation the men’s underwear market has ever seen. The evolutionary patented MyPakage Pouch Technology™coupled with soft,innovativeandsocially responsible quality fabrics make BN3TH the smartest and most comfortable option for men”.
Darren is truly an entrepreneur at heart and refers to himself as a “Brand Opportunity Innovator”. Over the past three decades Darren has owned, distributed or licensed over 29 widely recognized brands, beginning his career with the distribution of No Fear apparel in 1993. Other globally recognized brands include Reef Sandals, Spy Sunglasses, Obey Clothing, Sanuk Footwear, Saxx Underwear and Native Shoes. During this next chapter, he will maintain his role on the Board of Directors with Native Shoes. Darren completed his BBA at Simon Fraser University, was chosen as one of Canada’s top 40 entrepreneurs in 2004 and is a member of the Young Presidents Organization (YPO).
RADICALLY BETTER UNDERWEAR
BN3TH started in Vancouver, BC, to radically change how men think about underwear. No one performs at their best when they’re adjusting. Or shifting. Or sweaty.
Increased Comfort = Increased Performance.
BN3TH was the first to create underwear with a three-dimensional pouch, and their patented MyPakage Pouch Technology™ remains the key to their uniquely supportive fit. They engineer underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym or in the office.
Over time, BN3TH evolved as a company to begin championing a full range of apparel for any and every consumer, endeavor, occasion, climate and style. They work hard to minimize the environmental impact of their business and contribute to causes that help preserve their planet.
BN3TH was formerly known by the name MyPakage.
BN3TH | Men’s Engineered Underwear