Austin FC will keep its jerseys local, announcing a partnership with high-end cooler brand Yeti, which started in Driftwood in 2006, as the club’s official jersey sponsor on Feb. 10.
Club president Andy Loughnane did not disclose terms of the deal with Yeti, but he said it was a “multiyear” arrangement to feature the brand on the Austin FC jerseys. The first of two designs, which the club has been working on with Adidas, will be revealed in November or December, Loughnane said.
“We conducted a global search. There were several parties that were interested. I’m very proud to say there was no brand that made as much sense to be an identity within our own jersey as Yeti,” Loughnane said.
Matt Reintjes, Yeti’s president and CEO, said the groundswell of community support for Austin FC and the opportunity to partner with a rising brand made the relationship make sense for Yeti.
“When Austin FC came to town, we kept an eye on what was happening. This is a unique partnership for us. Had this type of thing happened in a city that’s not our hometown, we may have passed on it,” Reintjes said.
As the Club’s Official Jersey Partner, YETI will feature prominently within the fabric of Austin FC’s visual identity when the Club begins MLS competition in Spring 2021. Austin FC will release two jerseys with YETI integration ahead of the Club’s inaugural 2021 season, including the first jersey design which is slated for release during the 2020 Holiday season and a second jersey design presently targeted for release in early 2021. Upon release of the first jersey design, all authentic and replica Austin FC jerseys, including men’s, women’s, and youth sizes sold online and at retail locations, will proudly display the YETI brand at the center of the chest, including all jerseys worn by Austin FC’s First Team and Academy players during official competitions. In addition, YETI will be incorporated within digital eSports arena jerseys and future iterations of EA SPORTS FIFA gaming products that feature Austin FC teams and players. YETI will launch a series of outdoor lifestyle products featuring the Austin FC badge at retail locations in 2020, and YETI products will also be integrated throughout Austin FC’s 20,500+ seat stadium (presently under construction at 10414 McKalla Place in Austin and on-schedule to open in Spring 2021).
In addition to being named Official Jersey Partner of Austin FC and a Founding Partner of Austin FC Stadium, YETI will receive designation as Official and Exclusive Outdoor Partner of Austin FC, Official and Exclusive Drinkware Partner of Austin FC, and Official and Exclusive Cooler Partner of Austin FC.