BIG STEP, SMALL FOOTPRINT

ASICS’ most environmentally sustainable cross-category collection ever uses around 5 tons of recycled textile waste alongside resource-saving production processes

The new Earth Day Pack is the ASICS brand’s most planet-friendly cross-category collection to date having been created using a circular manufacturing approach that saw around 5 tons of textile waste, the equivalent of 25,000 t-shirts, recycled into new shoes.

The pack includes many popular products from across ASICS running, court, and Sportstyle ranges, including GEL-NIMBUS™ 23, GLIDERIDE™ 2, GEL-RESOLUTION™ 8 and TARTHER™ BLAST shoes, as well as a wide range of clothing. And all footwear feature a specially created sunflower icon symbolising the brand’s commitment to preserving the planet for future generations.

Yet the Earth Day Pack’s smaller environmental footprint is not just down to the materials it is made from. The socklining of the shoes are developed using a resource-saving technology called solution dyeing that reduces CO2 emissions by around 45% and cuts water use by around 33% compared to conventional dyeing processes.

The Earth Day Pack will be on sale globally in-store from 16th April 2021. To find out more, visit asics.com.

Source: Asics