As a target group, women are gaining ground, but not in management positions

ISPO Munich: Survey “Women in the Sports Business”

The international survey of ISPO Munich involving 833 exhibitors and visitors to ISPO Munich shows that a high share of sports products is specifically aimed at women – but there are still too few female managers. While the sports business increasingly focuses on women and their requirements as a target group, a lot of potential is not being exploited in the areas of marketing and product development.

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2019-04-09T11:28:20-04:00 April 9th, 2019|