BOULDER, Colo., July 10, 2019 – Outdoor Industry Association (OIA) announced today that Executive Director Amy Roberts will leave the organization at the end of September to join The North Face as senior director, communications & corporate social responsibility. The OIA Board will begin the search for a new executive director immediately. Amy will remain at OIA through the end of September and will support the search process and transition of her role.
Before her most recent stint at OIA, Roberts was MEC’s director of sustainability from 2012 to 2015. She joined MEC after serving as OIA’s vice president of government affairs from 2005 to 2011.
“I am grateful for the opportunity that I have had to serve the outdoor industry and to be a part of the wins that the OIA team has achieved, including securing more funding for parks and trails, establishing state offices of outdoor recreation, building tools to help our members drive sustainability in their own businesses and launching our revised Thrive Outside participation strategy,” said Roberts. “More than anything, I am thankful for the hardworking OIA staff and the support and engagement of our membership. I look forward to helping the board and staff welcome new leadership for an organization I have had the pleasure to serve.”