MONTREAL, April 1 2021 – Altitude Sports has named Maximilien Meilleur as its new Vice President, Product Management.

Effective immediately, Maximilien has been promoted to VP Product Management, where he will focus on delivering growth through the Altitude Sports Marketplace and the internationalization of the Altitude Sports platform, ultimately elevating the Altitude Sports experience, under COO Joe Asmar. Maximilien was previously charged with building and leading the Altitude Sports product and marketplace teams.

“It is with great pleasure that we are announcing the promotion of Maximilien Meilleur to Vice President, Product Management. For the past year, Maximilien’s exemplary performance as the leader of the product and marketplace teams has transformed our customer journey, creating tangible improvements in customer acquisition and retention” -Joe Asmar, COO of Altitude Sports.


By merging his degree in engineering with his MBA, Maximilien has successfully carved out a unique professional journey that brings together his ability to both master technology engineering and deliver business growth.

Maximilien’s professional journey has featured different stints at Procter & Gamble, Sid Lee, and SSENSE. In his last role as Director of Customer Experience at SSENSE, he defined and implemented the omnichannel experience of the first store, built the personal shopping team while being responsible for the fraud prevention and customer experience operations. Maximilien joined Altitude Sports in November 2019.

When he’s not building new ecommerce ecosystems, Maximilien can be found spending time outdoors with family and dogs, chopping wood, or building things with his hands.

About Altitude Sports

Altitude Sports is Canada’s ecommerce leader, working and playing at the intersection of fashion and the outdoors. Founded in 1984, the company offers best-in-class advice on premium gear and technical apparel, a members-only benefits program and a curated selection of products for outdoor adventures and urban pursuits.