Alibaba Group on Friday concluded the Canada leg of its North American roadshow in Vancouver by hosting the last in a series of workshops aimed at helping Canadian businesses sell to China.
The all-day event, which followed two others held in Montreal and Toronto earlier in the week, positioned Tmall Global—Alibaba’s premier cross-border B2C platform—as a launching pad for Canadian merchants looking to tap a Chinese consumer market on track for $2 trillion in new consumption by 2021. It’s also one that’s hungry for foreign goods.
“We want to bring high-quality Canadian products to Chinese consumers and bring the Chinese tourists to experience Canada,” Wang said.
Leveraging Alibaba’s analytical capabilities and technology, Tmall Global provides overseas vendors insights into Chinese consumers’ shopping behavior and preferences, giving sellers greater clarity and confidence in targeting the China market.
“Alibaba is an ideal platform for any new brands to start business in China,” said Arvin Wang, director of Sinova Group. Sinova owns JustOrder, a company that helps foreign businesses get into the China market. JustOrder has been working with Tmall Global since 2016.
“It’s a powerful ecosystem in China, and can cover various demands from the brands, like branding, marketing, supply chain management,” Wang said.