Adidas Unveils 1st Canadian Originals ‘Neighbourhood Concept’ Store Renovation
adidas has unveiled its renovated adidas Originals store in Toronto at 389 Queen Street West, and renovations are now underway on its Vancouver and Montreal ‘Neighbourhood Concept’ locations, as well. Included are elements of ‘localization’, with each store being unique.
Adidas operates ‘Neighbourhood Concept’ locations around the globe. Each of these stores is similar in design, but also feature their own unique local elements that embody the neighbourhood they are located in. For the Queen West location, adidas Canada partnered with Toronto-based illustrator, Gyimah Gariba, who created bespoke art installations for the new store. As well, designers Sean Brown, Amrit Kumar and Mriga Kapadiya of NORBLACK/NORWHITE and artist Mango Peeler collaborated on a collection of customized t-shirts that will be available as an exclusive gift with purchase when the store opens.
The Toronto Queen Street store’s ground level features a retail space open to the public. Upstairs is a unique ‘activation space’ that plays “an important role in connecting and celebrating Toronto’s creative culture that embodies the adidas Originals brand ethos and the ‘Neighbourhood Concept’ mandate,” according to the company.
Take the tour here http://www.adidas.ca/en/search?cgid=torontoNBHD