adidas || Carla Murphy GM Outdoors appointment
A warm welcome to our new General Manager Outdoor Carla Murphy. Bringing with her over 18 years of global experience spanning multiple industries, Carla will lead our outdoor business from our HQ in Herzogenaurach. After finding her love for trail and mountain running, she’s competed in multi-stage races, 50-milers, 100-milers and a couple of marathons around the world – a true adventurer!
Effective December 14, 2020, Carla Murphy will take over the position of General Manager at adidas Outdoor.
Carla Murphy brings extensive experience in managing consumer-centric brands and has over 18 years of global experience in multiple industries, including extensive expertise in outdoor and performance sportswear. Murphy joins adidas Outdoor from Icebreaker, where she shaped the global brand and product organization as Vice President.
Prior to Icebreaker, Carla Murphy held numerous industry leadership positions, including global VP of Women at Amer Sports, where she successfully advanced the women’s business within the Amer portfolio. She also worked as Creative / Brand Director at Nikita, an innovative Icelandic action sports brand for women. Carla Murphy succeeds Tim Janaway, who is stepping down from General Manager adidas Outdoor and Golf after more than 20 years in various management roles at the adidas brand.