Today adidas announced that Alim Dhanji, Senior Vice President of Global Talent and Head of HR for Global Brands, will become the new President & GM, adidas Canada, succeeding Michael Rossi. Michael will remain with the company through April 2021 and coordinate a gradual transition with Alim over the first half of the year. The search for Alim’s successor is underway.

Since Michael became the President and GM of adidas Canada in 2014, he has been instrumental in driving growth across wholesale, retail and eCommerce channels in the region. Michael helped establish a culture of empowerment, development and creativity for the adidas Canada team. Previously, Michael was VP of Reebok Canada.

In the two years since Alim joined adidas, he has advanced our global talent strategy and been an integral part of our work to accelerate inclusion across the company. As a Canadian, he understands the unique attributes of the market and its consumers.

Alim Dhanji

Alim Dhanji writes;

This week, it was announced that I have been appointed as President of adidas Canada effective April, 2021 taking over from a great leader, Michael Rossi.

To my team across HR and many colleagues across Headquarters, it has been a fantastic experience creating lasting change on many fronts and I’ve been truly honoured to be part of the team, working with very talented and passionate people around the world.

On returning to Canada, I couldn’t be more excited to work with another amazing team and to carry forward from the growth, Michael has led over the years. I’m humbled by the opportunity to further grow and innovate with team Canada, delivering on our company purpose to change lives through the power of sport.

I have total gratitude for this next step in my career and be a part of how adidas provides unique opportunities to develop as leaders – impossible is nothing. 🙏