Adidas has appointed Vicky Free as senior vice president, global marketing at Adidas effective January 4, 2021.

Free has over 20 years of experience leading omnichannel marketing teams. Her positions include large, global brands such as Walt Disney, McDonald’s, Time Warner, and Viacom. Most recently, she worked at Novant Health as CMO.

Free will be responsible for development and implementation on a global scale of campaigns specifically aimed at the end consumer and report directly to Brian Grevy, a board member of Adidas AG, responsible for global brands.

Free, will take over from Jocelyn Robiot, who left the three-striped brand a few months ago.

Source: Footwear News