Ninja’s deal with Adidas helps put gamers in a new light
adidas told Engadget that the deal with Ninja is intended to show its commitment to gaming culture and “supporting creators who show dedication to excelling in their field.” Moving forward, Adidas said, it will continue to find new ways to support the 2.3 billion gamers across the world. The company added that, ultimately, it is here to help athletes make a difference in their game — no matter what games they’re playing.
Ninja x Adidas: Time In
I remember when people used to ask me whether I could actually make a career out of gaming. I remember when people used to tell me this would never be “real.” There are no shortcuts. Only long days. Never let anyone tell you that you can’t catch your dreams. Choose your path. Put the TIME IN. I’m humbled, and excited, to officially announce my partnership with Adidas. Adidas.com/ninja
adidas | Running With Ninja, JuJu Smith-Schuster and Maria Taylor
Watch NFL star wide receiver JuJu Smith-Schuster and gaming icon Ninja discuss how they met and what they have in common: a thirst for competition, creativity, and letting their personalities shine on social media to win over new fans.
It’s not clear yet what exactly Blevins’ multiyear deal with Adidas will entail, but he now has an official landing page on Adidas’ site and his wife Jessica Blevins recently tweeted an image of a Ninja-branded Adidas jacket, so fans may be able to expect some incoming Ninja sportswear. And, if this partnership is anything like Blevins’ other major deal with energy drink company Red Bull — creators of Blevins’ emblematic headband — it’s likely Blevins himself will be sporting Adidas’ latest wear during upcoming streams and events.