Sports Excellence 200 Strong Regional Summits


Montreal, October 21, 2021 – The Sports Excellence Head Office Team is hitting the road on a 43 day North American tour to connect with their network through various intimate regional summits. The tour is set to begin on November 1st, 2021, with the final leg of the tour finishing on December 13th, 2021.

The 200 Strong Regional Summits will kick off in Surrey, British Columbia, and end in Montreal, Que- bec, with stops in various cities in the United States. In supporting their retailers, and due to the effects of COVID-19, Sports Excellence has made the decision to postpone their 2022 Hockey Congress to next year and has planned regional summits to connect the network of 200 Strong Sports Excellence retailers together in intimate group settings.

“Given the unique circumstances, particularly the labour shortage, it was just absolutely clear to us that we have to get into the marketplace and in front of our members personally; we are so excited to be in their local markets with them, and fully supported by our supplier partners, including CCM and Bauer” explains Jamie Coughlin, V.P. Retail Performance at Sports Excellence Corporation.

The jam-packed regional tour will get Sports Excellence retailers geared up and ready for their 2022 “Back to Hockey” season. Attendees will be joined by supplier representatives at every regional sum- mit to offer a complete program overview, including product, marketing, and other corporate initiatives. Attendees will have a first-hand look at all the latest gear, clothing, and accessories from various Sports Excellence supplier partners. The regional summits are a way for the network to strengthen their ties with other members and to elevate their game together as one of the largest buying groups in North America.

Keep an eye out because Sports Excellence will be coming to a city near you!

About Sports Excellence

Sports Excellence is a Canadian-based company founded in 1950. We represent over 200 independent & local retailers that bring you the best hockey, baseball & softball, and other sporting goods equipment across Canada and the United States. When you get your sporting equipment from Sports Excellence, you’re supporting a local business owner in your community. Sports Excellence Corporation provides its membership with the essential services, support, business acumen, and marketing tools to succeed in the extremely competitive sporting goods retail landscape.