Sports business professionals to be honoured by sports business executives

TORONTO, ON – September 22, 2020 – George Brown College is pleased to announce the recipients of the ninth annual 5 to Watch – Canada’s Sport Business Awards, which recognizes five of the most influential and accomplished Canadians under the age of 40 in the business of sport.

Presented by George Brown College in partnership with The Globe and Mail, the awards recognize executives who have demonstrated significant success early in their career and are poised to become the next generation of industry leaders.

“The awards are firmly established as one of Canada’s premier sports marketing events,” said Mike Fenton, President & CEO, the Association for Corporate Growth (ACG) Toronto and 5 to Watch event co-chair. “The awards shine a light on the industry’s leading executives while also helping to support a stronger and more vibrant sports business industry. Despite the challenging economic conditions, due to the COVID-19 health situation, 5 to Watch continues to recognize outstanding performances from across North America and the need, now more than ever, to support sports business student financial needs.”

The 5 to Watch Awards are given annually to Canadian sports business professionals who demonstrate leadership in their sector. Winners are selected based on a variety of criteria including leadership, workplace accomplishments including relevant success metrics or examples of entrepreneurship and creative problem solving as well as mentorship. More than 70 senior executives from across the country were involved in the selection process.

The 2020 5 to Watch award recipients are as follows:

  • Darryl Boynton, Canadian Tire, Associate Vice President
  • Jamie Saull, TSN (Bell Media), Head of Brand Partnerships
  • Jana Masiewich, Publicis, VP Sponsorship & Events
  • Judd Moldaver, Wasserman, Senior Vice President
  • Matthew Klar, MKTG Canada, Vice President of Strategy

The awards are voted on by a panel of sports business executives from across the country, including representatives from the Canadian Football League, Maple Leaf Sports & Entertainment, SDI Marketing, TSN and Canadian Tire. The awards are presented by George Brown’s School of Marketing in partnership with The Globe and Mail and organized by a committee of dedicated industry volunteers, School of Marketing, Sport and Event Marketing Program alumni, and staff. The 5 to Watch awards benefit students pursuing studies in George Brown College’s Centre for Business by raising funds for bursaries. To date, the event has raised over $350,000 and has awarded 68 student bursaries.

“It is with great pride that we celebrate these individuals and their accomplishments as sports business leaders. They are all rising stars for the next generation to aspire to in each of their challenging fields.

In addition, we’re excited to announce the 10th anniversary celebration in 2021, when we look forward to a return to our live in-person awards program” said Ian Austin, Dean, Centre for Business, George Brown College.

In 2014 the Alumni Achievement Award was established to recognize outstanding achievement by a George Brown College Sport & Event Marketing program graduate. The winner of the 2020 award is Shannon Hosford from Maple Leaf Sports & Entertainment (MLSE) who is the Chief Marketing Officer.

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Congratulations to the 2020 5 to Watch: Canada’s Sports Business Award Winners

Dr. Ian Austin, Dean of the Centre for Business at George Brown College congratulates the 2020 5 to Watch winners(… Darryl Boynton, Jamie Saull, Jana Masiewich, Judd Moldaver, Matthew Klar, as well as alumni winner Shannon Hosford who graduated from George Brown College’s( Sport and Event Marketing Program(…). Dr. Austin also thanks the dedicated working groups who’ve spent countless hours to make this happen including the organizing committee(…) led by co-chairs Mike Fenton, Peter Widdis, Rob Morash and our honourary co-chairs Alyson Walker and Tyler Mazereeuw. Next year, 2021, will mark the tenth anniversary of 5 to Watch: Canada’s Sports Business Awards and we look forward to building a better than ever event to celebrate this milestone.

About George Brown College

Toronto’s George Brown College has established a reputation for equipping students with the skills, industry experience and credentials to pursue the careers of their choice. The college offers programs from its three campuses located across the downtown core. George Brown offers 171 full-time programs and 200 continuing education certificates/designations across a wide variety of professions to a student body of over 31,500 (full-time enrolment) students, including 27 per cent international students; and over 65,000 continuing education registrants. Students can earn certificates, diplomas, graduate certificates, apprenticeships and degrees.