Canada is in the middle of an e-commerce moment. No business could have predicted this sudden shift to digital right now — but COVID-19 has forced Canadian retailers big and small to adopt or adapt e-commerce strategies quickly in order to stay open-for-business.
This unprecedented shift online is leveling the e-commerce playing field. Less established retailers suddenly have an opportunity to reach new customers, and all retailers must throw out the old playbook — those rules no longer apply.
Stay-at-home advisories due to the ongoing public health crisis in Canada paved the way for e-commerce growth, as well as accelerated trends and innovative ways of shopping online.