Canada is in the middle of an e-commerce moment. No business could have predicted this sudden shift to digital right now — but COVID-19 has forced Canadian retailers big and small to adopt or adapt e-commerce strategies quickly in order to stay open-for-business.

This unprecedented shift online is leveling the e-commerce playing field. Less established retailers suddenly have an opportunity to reach new customers, and all retailers must throw out the old playbook — those rules no longer apply.

Stay-at-home advisories due to the ongoing public health crisis in Canada paved the way for e-commerce growth, as well as accelerated trends and innovative ways of shopping online.

Canada’s e-commerce moment is now: Here’s what retailers need to know

Source: The NPD Group/E-commerce Channel Report, 10th edition