PRESS RELEASE

FOR IMMEDIATE RELEASE
Contact: Micahel Tadgell
Telephone 1 866 896 6986 ext.101

September 10, 2012: Mississauga, Ontario

The CSGA is pleased to announce the formation of the CANADIAN SPORTS MARKET INTELLIGENCE (CSMI) platform. The objective with the CSMI platform is to be a reliable, trusted and valued source for a wide variety of Intelligence needs for the Canadian sporting goods industry.

Retailers and suppliers alike in our trade need Intelligence & Insight specific to the sport category level to increase their understanding of their business and to make better and more informed decisions said Executive Director Michael Tadgell.

The CSGA is partnering with Environics Research Group, an innovative Canadian market research firm \with international reach and over 40 years experience of secure data collection & Insights reporting in a broad range of fields to deliver our first offering, Market Data Tracking & Insight report.

The Market Data Tracking & Insight report will consolidate Supplier shipment data & help define total market size, category composition, distribution & regional trends as well as feature a Major insights study per category.

The first roll outs are planned for 2013 and will be in the Hockey, Footwear, Baseball & Lacrosse categories. The csga will be contacting key stakeholders in these categories this month with further details on these new programs.

Please contact us with any questions.